2 Reasons You Should Use Emojis in Brand Marketing

When it comes to communication, I’m an impatient person. Voicemail takes too long and email often requires too much effort. Like most people I know between the ages of 12 and 70, text messaging is the go-to method for communicating- with co-workers, friends, family and (sadly) the person in the next room. Enter the EMOJI.

“Emojis help companies add a human touch to digital marketing communication. Brands should think about what their audience cares about.”

They say a picture is worth a thousand words – and emojis are just the next evolution of communicating, sometimes even complex thoughts or emotions, with simple pictures.  Brands are recognizing the usefulness of the Emoji in online marketing communication.  Here are 2 reasons you should be using the cute smiley faces as a marketing tool.

1. Emojis can transcend  language barriers. A smiley face is universal, (you know this if you have ever traveled overseas) and now there are literally thousands of emojis that are gaining worldwide acceptance and allowing an entire generation to communicate across borders. A smile. A wink to a heart. The simplicity of these images breakdown linguistic obstacles, in turn, enhancing brand recognition and generating positive impressions. Marketing experts say emojis allow recipients to fully comprehend the intentions of the brand, no matter the worldwide location of the consumer.

2. Emojis help companies add a human touch to digital marketing communication.When I see a brand using an emoji, I can instantly relate on a personal level to the conveyed emotional message of that brand. Most marketers understand that emotion is more effective than promotion by more than 2 to 1. Let’s face it. They’re cute. Who doesn’t like cute? O.K. Maybe Scrooge. Or Archie Bunker. But you get my drift. Most people are jaded to perfect PhotoShop images and slick online lead generation tactics.

How can emojis  be used in brand marketing? They can be incorporated into instant messaging applications, text, email, promotional products and social media messages to convey brand emotions. Developing your own emoji image can be a great way to extend your marketing reach to millennials. HubSpot has an Emojis for Dummies Translation Guide to help you get started. Transport the online experience into tangible residual marketing. Check out these great specific examples of national brands using Emoji Marketing from Ad Age to get your creative ideas flowing.

These branded emoji “Flingers” fly through the air with a flick of their tongue! The cute guys  (we have girl emojis too) are a fun new item that is sure to grab attention at your next function. They are part of Fina Promos emoji based product line. Why not run an Emoji contest? Think about using these guys as part of your next tradeshow giveaway, meeting, Facebook or newsletter sign-up gift. Take simplistic messaging to a whole new level!

All my best,

Audrey Gotto

 

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How Social Media Helps SEO Rankings

Social media sites play a key role in local business’ visibility in search results. When a potential or current client Googles your business, (and believe me they will before deciding to do business with you) ideally, your business website should appear first, followed by social sites. The more proactive your social media strategy, the higher likelihood your pages will attract followers- and in turn, appear within search. Give it a try. Google your name or company name. Does your website appear first? Where do your social sites appear and in what order? I tried this with my company name – Fina Promos My website appears first followed by Fina Promos Google Plus Page, Fina Promos Facebook Page, Fina Promos LinkedIn Page, Fina Promos Pinterest,  My You Tube Page and finally my blog.

What can you (or you social media marketing partner) do to help your local (organic) SEO rankings? In two words- Engage Regularly!  Here are 5 action steps you can take to regularly engage with your online audience:

  • Develop a strong social media strategy  that includes engagement and follower goals like the one in this inforgraphic from Social Media Online Classes

 

SOCIAL-MEDIA-STRATEGY-Fina-Promos

  • Post updates on your new products or services offered. Can you feature a “product of the day, week, or month”  and highlight the benefits?
  • Create promotions or giveaways that require engagement from your audience. Everyone loves a chance to win a promotional product, branded gift or premium. Gift cards also make great promotions since they are easy to distribute and less bulky than larger gifts.  Give away a chance to win your product or service for free if this is possible
  • Highlight stories of relevence to your customers. Who is your target audience and what are their concerns? Posting about things happening in your city or town  puts you on the map with local rankings!
  • Engage on social media by responding to those reaching out to you via your social sites with questions or feedback on their orders.

I hope these few tips help  you see good results with your visibility online.

All my best,

Audrey Gotto-Fina Promos

 

 

Why Social Media Marketing is Still King in 2016

via SEO In 2016: What It Means For Your Content Strategy.

I love precise, easy-to-understand  articles that help me stategize my marketing efforts for my small business. To be honest, I do not often find them in the vast sea of “content articles” on the web. However, this morning I read an article written by Jessy Smulski, contributing author for Business2Community that I feel is share worthy. Click on the link at the top of the page to read the full article.

So, research shows us that these four factors are important aspects for SEO in 2016.

  1. Mobile Browsing is Boss.  Stop procrastinating on this. Get your website on par.
  2. Social is Increasingly Important. Yep. Stop thinking Facebook is a waste of your marketing time.
  3. Voice Search is a Game-Changer. People talk to their phones to find you.
  4. “Rich Answers” Are Stealing Thunder. Write your content intelligently.                                                                                                                                                                                                       SEO infographic from LeapFroggr                                   SEOInfographic

3 Ways to Get More Twitter Shout-Outs ( Retweets)

Twitter Tips, Social Media Marketing

The goal for any marketing effort is to be create awareness of your product or service and attain new business. How can you increase your company’s exposure on social media channels such as Twitter? When a follower retweets your post, his or her followers are now exposed to your business or organization. This kind of shout out is immeasurable! Here are the top three tips I share most often when asked how to get tweets, well, retweeted. If you’re new to Twitter, just pick out one and start there. Retweets are sure to follow.

1. Add facts, figures, stats, and images to your tweets Most people like to see facts, figures and stats in tweets. I know I do. And, I’m pretty sure it’s not a coincidence that the tweets at Fina Promos that get re-tweeted almost ALWAYS contain a relevant statistic or fact, figure, and/or image. Tweets with images are 94% more likely to be retweeted. Twitter rewards people who get their dimensions just right by displaying images in the feed, so keep your images 440 by 220 pixels. Below is an example of an image I shared on twitter that quickly and clearly incorporates this idea.

Embedded image permalink

Share one interesting and relevant stat or sentence from your blog post with a link to read more. Remember to attach a photo if possible, as tweets with photos are twice as likely to be retweeted.

2. Use hashtags properly

Less is more. One or two relevant hashtags is more than enough for any tweet. Any more and you risk becoming known as a hashtag spammer, and nobody wants to talk to that person. In a study of 1.2 million tweets, it was found that a sprinkle of relevant hashtags can increase your retweets by 55%. Twitter offers guidance on how to use hashtags, as incorrect use can lead to a violation of their T&Cs, so give that a read before embarking on your hashtag journey. I’m a big fan of placing my “hashtagged word” at the end of my post. It might look like this; “Life only demands from you the strength you possess. Only one feat is possible-not to have run away.” #quoteoftheday #inspiration Whatever your personal style, be uncluttered and professional with your use of hashtags.

3. Have a PURPOSE for your tweet Always think about the purpose of your tweets. Are you sharing awesome information with your followers? Promoting your latest blog post? Talking about a current event? Keeping your tweets focused, interesting and relevant will dramatically increase of your tweets being retweeted by your community. Maybe you’re trying to do all three. Choose your reason for that ONE tweet, and have at it! Vague or generalized tweets will not be share worthy most (if any) of the time.

I have provided a link below to my  FREE Ultimate Twitter Checklist. Feel free to download and use it to audit your own site.

http://finapromos.net/images/twitter-checklist1.pdf

Regards, Audrey Gotto

Got any other tips or stats for creating tweets that will get retweeted? Let us know how you succeed in the comments.

Optimize Your LinkedIn Profile For Maximum Exposure

LinkedIn is a fantastic tool for building our own personal/professional brand (or persona) as well as our company brand image. A well optimized LinkedIn profile will support the “LinkedIn activity” your brand is associated with. Be sure to use key words in your professional bio or that of your business.  This should be the NUMBER ONE item on your list of priorities. Get it right. Experiment with key words until you are sure you are representing yourself and your brand precisely where you want to be found in  the “webisphere.”

I have included a 22 item LinkedIn “checklist” for you to download or print as a free guide to help optimize your entire LinkedIn presence. I hope it is helpful for you. I’m still trying to get through all of the steps, myself!  Please feel free to leave a comment or suggestion in the “reply” section. I’d love to hear from you.

Regards,

Audrey Gotto

Click on the link below

LinkedIn-checklist(1)

 

LinkedInInfographic

 

 

Cool Article-Read thru! I Am Leaving #SocialMedia

 

Jeff Comm, New York Times best-selling author and entrepreneur wrote an excellent article that I just HAD to share with you! Follow Jeff on his journey of love/hate with social media. Thousands (no, millions) of us can relate to this…GREAT ENTERTAINING READ!

Social Media Madness

 

 

 

Click on link to Jeff’s Article

https://www.linkedin.com/pulse/article/20140324190941-3561889-i-am-leaving-social-media?trk=nus-cha-roll-art-title

What Social Media Platforms are Best Suited to Your Business?

Wondering which Social Media Platforms your #SmallBiz should focus on? Here is a great infographic to quickly help you decide which one best suits your target audience. Click on “View Original” link at the bottom of this post to help you succeed. FOCUS on the best ones for your brand. Better to be excellent at a few than mediocre on many. -Audrey Gotto, Fina Promotions