Optimize Your LinkedIn Profile For Maximum Exposure

LinkedIn is a fantastic tool for building our own personal/professional brand (or persona) as well as our company brand image. A well optimized LinkedIn profile will support the “LinkedIn activity” your brand is associated with. Be sure to use key words in your professional bio or that of your business.  This should be the NUMBER ONE item on your list of priorities. Get it right. Experiment with key words until you are sure you are representing yourself and your brand precisely where you want to be found in  the “webisphere.”

I have included a 22 item LinkedIn “checklist” for you to download or print as a free guide to help optimize your entire LinkedIn presence. I hope it is helpful for you. I’m still trying to get through all of the steps, myself!  Please feel free to leave a comment or suggestion in the “reply” section. I’d love to hear from you.

Regards,

Audrey Gotto

Click on the link below

LinkedIn-checklist(1)

 

LinkedInInfographic

 

 

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7 Stats Prove Email Marketing is NOT Dead, Folks!

Social Media networks such as Facebook, Twitter, LinkedIn and Google+ have taken over the “webisphere” over the past few years as Email marketing has slowly declined in effectiveness, right? WRONG! No, it may not be the “sexy” Social Media choice, but Email marketing is one of the key ingredients when you are running your own small business (or large one, actually) Why are Emails still so important? Take a look at the latest Infographic by Visual.ly

  • 91% of consumers check their email at least once a day
  • 64% of decision makers read their email via Mobile devices
  • 70% mobile purchasing decision are influenced by promotional emails
  • 33% of Email recipients open emails based on its subject line alone
  • Email Marketing has an ROI of 4300%
Email Marketing is still alive and well!

Email Marketing is still alive and well!

http://www.finapromos.net/ Fina Promotions -TEL 412-523-5185

 

 

What Social Media Platforms are Best Suited to Your Business?

Wondering which Social Media Platforms your #SmallBiz should focus on? Here is a great infographic to quickly help you decide which one best suits your target audience. Click on “View Original” link at the bottom of this post to help you succeed. FOCUS on the best ones for your brand. Better to be excellent at a few than mediocre on many. -Audrey Gotto, Fina Promotions

How to use The K.I.S.S. Approach with Social Media

How effective is your small business social media strategy? Are you getting the amount of (and quality) followers that you desire? Are your posts engaging and interesting to your audience? As a small business owner, I understand the amount of time and effort that it takes to be effective and efficient is sometimes overwhelming. But, don’t despair if you’re feeling frustrated with your SM results. Get back to basics! Here is a 5 step infographic by MarketingPro.com  to help you get the results you desire. Remember Keep It Simple!

If you need help with social media management feel free to contact me or leave a message in the reply section below.

Regards,

Audrey Gotto

http://www.finapromos.net/  TEL 412-523-5185

 

Use these 5 Simple Steps to be an effective social media manager.

Use these 5 Simple Steps to be an effective social media manager.

How to Build More Followers- #Tweet Like a Pro

Is your #SmallBiz new to Twitter? Are you looking for effective ways to gain followers? Ultimately, the goal of tweeting should be to encourage more engagement and gain more  web traffic-which ultimately leads to better business results.

So how do you get more followers? DO NOT BUY fake followers from the spammers that are trying their best to take over Twitter!  Just follow the 7 quick and easy tips detailed in the infographic below from Sweb Development.

I have also included a link to a 14 item Twitter checklist you can use to audit your own Twitter account.I hope you find it helpful. Please feel free to leave a comment in the “reply” section below. Happy Tweeting!

Audrey Gotto

 

Twitter-checklist

Follow these 7 steps to gain more Twitter followers.

Follow these 7 steps to gain more Twitter followers.

http://www.finapromos.net/    TEL 412-523-5185