As a kid, I loved the Peanuts characters created by Charles M. Schulz. In particular, my favorite cartoon character was Snoopy. He was the original cool and trendy dude. Joe Cool was my hero. His trademark round sunglasses and “Joe Cool” turtleneck sweater (imprinted with his name, no less!) continues to be a timeless fashion statement. With his little buddy Woodstock following in tow, he projected the silent (Literally, silent. He was a character that did not speak) message that if you were to be seen with him, you must project your own trendy coolness.
What does Snoopy teach us about building our brand image? – That it’s hard to overstate the power of cool! When a product has that cool factor, you appreciate it, tell your friends about it and want to associate yourself with it. Whether that comes from a killer feature, a unique design, or a striking aesthetic, branded products that wow the recipient will give your business a trendy brand image.
So, How can your business and brand be more like Joe Cool? How do you wow your audience? One easy way is to incorporate the latest retail product trends into your marketing programs and company events. When choosing premium customer or employee gifts, promotional items, or even apparel branded with your logo, pick (appropriate) branded products that say “trendy’ like a Bluetooth Activity Band. Doing so will allow you to take advantage of an already hot trend..
Wearable technology is huge right now in the consumer market. I was meeting with a client last week who was wearing one of these and I have to admit that I felt a bit left out of the cool factor. After all, I am in the branding business. I SHOULD have the latest trendy tech products items, right?! My point is to put the latest consumer trends to work for you and your marketing brand. Whatever promotional item you decide to align your brand with, be sure it is associated with quality, popularity, and a positive emotion.
Visit our promotional products catalog pages for the latest trends in branded products or tap on image for more products that project the “Joe Cool” factor!