Do you own or manage a local small business? If so, you’re no doubt painfully aware of the need for strong local SEO (search engine optimization) success. Just like your computer is the new typewriter; Local search engine optimization is the new Yellow Pages. If you want to be found online, you must be seen online. Your website is your most important and valuable online assest, so ensure that it is properly optimized to appear high within search results. Let’s assume you do not have thousands of dollars to spend on SEO AdWords. Here are 4 action items to boost your local SEO.
- Choose a domain name that reflects your business location and business type. For example, Joe’s Lawncare located in Pittsburgh, PA could use the domain “joeslawncarepittsburgh.com” which says it all.
- Add key words on page titles that identify with your business, its products and services and its location.
- Be sure to add your business name, phone number, address and social media links on EACH INDIVIDUAL PAGE of your website, not just your homepage.
- In your website copy, be sure to mention not only your products and services, but include as much as possible about your local area. This associates your business with the nearby vicinity. Remember, we are after LOCAL optimization here. Include if possible, what sports teams plays in your city, what section of town you’re in, what special place of interest is just around the corner. Not only will this added information improve your website copy for customers, it will also boost your search visibility as a local business.
My next post will discuss how to utilize local business listings to boost SEO success.
Here’s to your success!