Can you smell autumn in the air? The evenings are becoming just a bit cooler. The trees are slowly changing color. Time to pull out the fuzzy winter sweaters, plan your fall day hike with the fam, and brew some fresh apple cider with cinnamon. And then there is the fall sports! As a self proclaimed sports diva, I must admit to getting a rush just hearing the words “fantasy football” and the Monday Night Football jingle, “Are you ready for some football?” (I know you’re singing the jingle in your head right now.)
How can your company brand participate in the spirit of the fall sports scene? Primarily in two ways:
Associate your brand with having an amazing time. Start thinking of creative ways to get in on the team spirit in the air. Whether you focus on your city’s professional sports teams (We love our Steelers and Pirates in Pittsburgh), local colleges, or even high school sports, be sure to be an active participant in either the event planning, promoting, or volunteering associated with sporting events in your hometown region. Could you create a Game Day Photo Contest on your business Facebook account? Have “Steeler Day” at the office? Sponsor a team or fund raiser? If you are able, actually attend the event and network with other business leaders in the community. Associating your marketing brand with local influencers goes a long way to scoring points for your small business.
Create “Game Day” branded promotional products to get fans on their feet. Ask yourself this question: What is my ideal customer’s marketing persona? In other words, define your demographic and choose sports related branded promotional items that would appeal to them. Could you give away a game day chair as a prize or sweepstakes? Hand out those fun foam #1 hands, or foam hats co-branded with the team logo and your company logo. Set up a booth so that potential clients can sign up for your company newsletter in exchange for a free promotional football or baseball.
Watch our video for 13 product ideas. Click on the megaphone for mega-great ideas and give your brand the shout-out it deserves.