2 Ways For Your Brand To Score Big On Game Day

Align your brand with game day to create community awareness.

Align your brand with game day to create community awareness. Click on image for ideas.

Can you smell autumn in the air? The evenings are becoming just a bit cooler. The trees are slowly changing color. Time to pull out the fuzzy winter sweaters, plan your fall day hike with the fam, and brew some fresh apple cider with cinnamon. And then there is the fall sports! As a self proclaimed sports diva, I must admit to getting a rush just hearing the words “fantasy football” and the Monday Night Football jingle,Are you ready for some football?” (I know you’re singing the jingle in your head right now.)

How can your company brand participate in the spirit of the fall sports scene? Primarily in two ways:

Associate your brand with having an amazing time. Start thinking of creative ways to get in on the team spirit in the air. Whether you focus on your city’s professional sports teams (We love our Steelers and Pirates in Pittsburgh), local colleges, or even high school sports, be sure to be an active participant in either the event planning, promoting, or volunteering associated with sporting events in your hometown region. Could you create a Game Day Photo Contest on your business Facebook account? Have “Steeler Day” at the office? Sponsor a team or fund raiser? If you are able, actually attend the event and network with other business leaders in the community. Associating your  marketing brand with  local influencers goes a long way to scoring points for your small business.

Create “Game Day” branded promotional products to get fans on their feet.  Ask yourself this       question: What is my ideal customer’s marketing persona? In other words, define your demographic     and choose sports related branded promotional items that would appeal to them. Could you give           away a game day chair as a prize or sweepstakes? Hand out those fun foam #1 hands, or foam         hats co-branded with the team logo and your company logo. Set up a booth so that potential clients     can sign up for your company newsletter in exchange for a free promotional football or baseball.

Watch our video for 13 product ideas. Click on the megaphone for mega-great ideas and give your brand the shout-out it deserves.

Regards,

Audrey Gotto

CLICK ON THE MEGAPHONE FOR MEGA-GREAT MARKETING IDEAS

CLICK ON THE MEGAPHONE FOR MEGA-GREAT MARKETING IDEAS VIDEO

Trinkets, Trash, or Treasure? How Should You View Promotional Items?

As I sit down to my computer this morning, (half awake, I might add) to write an article about the usefulness (or lack thereof) of promotional products, I take a sip of java from my favorite mug.

It’s the black one with the stylized “Starbucks Lady” logo etched in white. I love this mug. I pull it out every morning as I immerse myself into my work day. In fact, if this mug is not yet washed (i.e; still in the sink!) I will wash it by hand. That’s how much I LOVE this ceramic mug. Most of us can relate to that one item we pull out of the cupboard first. Two minutes later I picked up an Allied Group, Inc. (one of my clients) logo’d  imprinted pens to take a few notes….Oh, and by the way I  wrote that note on a scratch pad imprinted with a local auto glass company’s logo, phone number and address imprinted at the bottom of each and every page.

So, what’s the point? Okay maybe I don’t automatically think, “Wow! I really must call Allied Group, Starbucks and Ryan’s Auto Glass today and give them tons of business!” More likely I will occasionally have a need for an auto glass repair, SEO work from Allied or need to stock up on Starbucks. BUT WHEN I DO HAVE THE NEED, more than likely my subconscience will lead me to think of those companies whose marketing promo products are laying around my house.

What about you? Look around your house or office after reading this article. How many promotional products do you see? Why do you have them around? Are they useful items? A brand you like being associated with? Is there an emotional connection. Let us know. We’d love to hear from you.

The video below shows some very compelling  statistics on the power of this advertising medium. So, what do YOU think? Trinkets, Trash, or Treasures?

 

http://finapromos.net/ TEL 412-523-5185 /Audrey Gotto