How Social Media Helps SEO Rankings

Social media sites play a key role in local business’ visibility in search results. When a potential or current client Googles your business, (and believe me they will before deciding to do business with you) ideally, your business website should appear first, followed by social sites. The more proactive your social media strategy, the higher likelihood your pages will attract followers- and in turn, appear within search. Give it a try. Google your name or company name. Does your website appear first? Where do your social sites appear and in what order? I tried this with my company name – Fina Promos My website appears first followed by Fina Promos Google Plus Page, Fina Promos Facebook Page, Fina Promos LinkedIn Page, Fina Promos Pinterest,  My You Tube Page and finally my blog.

What can you (or you social media marketing partner) do to help your local (organic) SEO rankings? In two words- Engage Regularly!  Here are 5 action steps you can take to regularly engage with your online audience:

  • Develop a strong social media strategy  that includes engagement and follower goals like the one in this inforgraphic from Social Media Online Classes

 

SOCIAL-MEDIA-STRATEGY-Fina-Promos

  • Post updates on your new products or services offered. Can you feature a “product of the day, week, or month”  and highlight the benefits?
  • Create promotions or giveaways that require engagement from your audience. Everyone loves a chance to win a promotional product, branded gift or premium. Gift cards also make great promotions since they are easy to distribute and less bulky than larger gifts.  Give away a chance to win your product or service for free if this is possible
  • Highlight stories of relevence to your customers. Who is your target audience and what are their concerns? Posting about things happening in your city or town  puts you on the map with local rankings!
  • Engage on social media by responding to those reaching out to you via your social sites with questions or feedback on their orders.

I hope these few tips help  you see good results with your visibility online.

All my best,

Audrey Gotto-Fina Promos

 

 

Why Social Media Marketing is Still King in 2016

via SEO In 2016: What It Means For Your Content Strategy.

I love precise, easy-to-understand  articles that help me stategize my marketing efforts for my small business. To be honest, I do not often find them in the vast sea of “content articles” on the web. However, this morning I read an article written by Jessy Smulski, contributing author for Business2Community that I feel is share worthy. Click on the link at the top of the page to read the full article.

So, research shows us that these four factors are important aspects for SEO in 2016.

  1. Mobile Browsing is Boss.  Stop procrastinating on this. Get your website on par.
  2. Social is Increasingly Important. Yep. Stop thinking Facebook is a waste of your marketing time.
  3. Voice Search is a Game-Changer. People talk to their phones to find you.
  4. “Rich Answers” Are Stealing Thunder. Write your content intelligently.                                                                                                                                                                                                       SEO infographic from LeapFroggr                                   SEOInfographic

“Promote Your Selfie” – The Top Promotional Product Trend in 2015

Breakout product of 2015: the selfie stick.

If you haven’t heard of selfie sticks, they’re those telescoping wands with phone holders at the end of them that allow you to take selfies that don’t look like selfies. They come in Bluetooth and non-Bluetooth models. Why so popular this year? Consider a few statistics:

54% of internet users have posted original photos online.

There are nearly 62 million tagged selfie photos on Instagram alone!

Everyone is familiar with Ellen Degeneres snapping a selfie at the Oscars. The Oscar selfie was thought to be worth over $1 billion to Samsung. Several major celebrities were featured prominently in the selfie, along with the Samsung product logo on the back of the phone. The selfie was snapped with the Galaxy Note 3 smartphone, and it became the most retweeted file in Twitter’s history – getting many more viewers in that way than at the event itself.
Many brands have since jumped on the selfie revolution building successful media campaigns around selfies, and some have done so very successfully.   Event professionals, PR firms, and some major brands are looking at ways to turn event selfies into marketing gold.
 A selfie Stick would make a great promotional swag gift at a fundraiser or VIP reception. By utilizing social media and print media prior to the event, a social buzz is created even before the first drinks are served. And can you imagine how many posts, shares and retweets such an event might garnish? Imprinted selfie sticks sell for approx. $8-$15 and believe me, it’s well worth your swag budget!
  At Fina Promotions, we run a #PromoteYourSelfie contest on Instagram. (Happily, our company sells logo’d selfie sticks AND imprinted T-shirts!) We ask  Instagrammers to like our image and follow @finapromotions on Instagram for a chance at a free “BUT FIRST LET ME TAKE A SELFIE” T-shirt. A random new follower is chosen every Thursday (Selfie Thursday) and they are notified by a direct message in their IG inbox and are tagged in our photo for the week. They can then post a selfie, and tag us in their photo wearing our shirt after they have received it.  We have so far in three weeks increased our Instagram following by 30% as a result.
So, what are you waiting for? Get with the trendy, beautiful people and #PromoteYourSelfie! I’m always happy to assist you with finding the perfect promo item for your next event.
All My Best,
Audrey Gotto
selfietshirt

Optimize Your LinkedIn Profile For Maximum Exposure

LinkedIn is a fantastic tool for building our own personal/professional brand (or persona) as well as our company brand image. A well optimized LinkedIn profile will support the “LinkedIn activity” your brand is associated with. Be sure to use key words in your professional bio or that of your business.  This should be the NUMBER ONE item on your list of priorities. Get it right. Experiment with key words until you are sure you are representing yourself and your brand precisely where you want to be found in  the “webisphere.”

I have included a 22 item LinkedIn “checklist” for you to download or print as a free guide to help optimize your entire LinkedIn presence. I hope it is helpful for you. I’m still trying to get through all of the steps, myself!  Please feel free to leave a comment or suggestion in the “reply” section. I’d love to hear from you.

Regards,

Audrey Gotto

Click on the link below

LinkedIn-checklist(1)

 

LinkedInInfographic

 

 

Cool Article-Read thru! I Am Leaving #SocialMedia

 

Jeff Comm, New York Times best-selling author and entrepreneur wrote an excellent article that I just HAD to share with you! Follow Jeff on his journey of love/hate with social media. Thousands (no, millions) of us can relate to this…GREAT ENTERTAINING READ!

Social Media Madness

 

 

 

Click on link to Jeff’s Article

https://www.linkedin.com/pulse/article/20140324190941-3561889-i-am-leaving-social-media?trk=nus-cha-roll-art-title

What Social Media Platforms are Best Suited to Your Business?

Wondering which Social Media Platforms your #SmallBiz should focus on? Here is a great infographic to quickly help you decide which one best suits your target audience. Click on “View Original” link at the bottom of this post to help you succeed. FOCUS on the best ones for your brand. Better to be excellent at a few than mediocre on many. -Audrey Gotto, Fina Promotions