As I sit down to my computer this morning, (half awake, I might add) to write an article about the usefulness (or lack thereof) of promotional products, I take a sip of java from my favorite mug.
It’s the black one with the stylized “Starbucks Lady” logo etched in white. I love this mug. I pull it out every morning as I immerse myself into my work day. In fact, if this mug is not yet washed (i.e; still in the sink!) I will wash it by hand. That’s how much I LOVE this ceramic mug. Most of us can relate to that one item we pull out of the cupboard first. Two minutes later I picked up an Allied Group, Inc. (one of my clients) logo’d imprinted pens to take a few notes….Oh, and by the way I wrote that note on a scratch pad imprinted with a local auto glass company’s logo, phone number and address imprinted at the bottom of each and every page.
So, what’s the point? Okay maybe I don’t automatically think, “Wow! I really must call Allied Group, Starbucks and Ryan’s Auto Glass today and give them tons of business!” More likely I will occasionally have a need for an auto glass repair, SEO work from Allied or need to stock up on Starbucks. BUT WHEN I DO HAVE THE NEED, more than likely my subconscience will lead me to think of those companies whose marketing promo products are laying around my house.
What about you? Look around your house or office after reading this article. How many promotional products do you see? Why do you have them around? Are they useful items? A brand you like being associated with? Is there an emotional connection. Let us know. We’d love to hear from you.
The video below shows some very compelling statistics on the power of this advertising medium. So, what do YOU think? Trinkets, Trash, or Treasures?
http://finapromos.net/ TEL 412-523-5185 /Audrey Gotto