Optimize Your LinkedIn Profile For Maximum Exposure

LinkedIn is a fantastic tool for building our own personal/professional brand (or persona) as well as our company brand image. A well optimized LinkedIn profile will support the “LinkedIn activity” your brand is associated with. Be sure to use key words in your professional bio or that of your business.  This should be the NUMBER ONE item on your list of priorities. Get it right. Experiment with key words until you are sure you are representing yourself and your brand precisely where you want to be found in  the “webisphere.”

I have included a 22 item LinkedIn “checklist” for you to download or print as a free guide to help optimize your entire LinkedIn presence. I hope it is helpful for you. I’m still trying to get through all of the steps, myself!  Please feel free to leave a comment or suggestion in the “reply” section. I’d love to hear from you.

Regards,

Audrey Gotto

Click on the link below

LinkedIn-checklist(1)

 

LinkedInInfographic

 

 

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Cool Article-Read thru! I Am Leaving #SocialMedia

 

Jeff Comm, New York Times best-selling author and entrepreneur wrote an excellent article that I just HAD to share with you! Follow Jeff on his journey of love/hate with social media. Thousands (no, millions) of us can relate to this…GREAT ENTERTAINING READ!

Social Media Madness

 

 

 

Click on link to Jeff’s Article

https://www.linkedin.com/pulse/article/20140324190941-3561889-i-am-leaving-social-media?trk=nus-cha-roll-art-title

7 Stats Prove Email Marketing is NOT Dead, Folks!

Social Media networks such as Facebook, Twitter, LinkedIn and Google+ have taken over the “webisphere” over the past few years as Email marketing has slowly declined in effectiveness, right? WRONG! No, it may not be the “sexy” Social Media choice, but Email marketing is one of the key ingredients when you are running your own small business (or large one, actually) Why are Emails still so important? Take a look at the latest Infographic by Visual.ly

  • 91% of consumers check their email at least once a day
  • 64% of decision makers read their email via Mobile devices
  • 70% mobile purchasing decision are influenced by promotional emails
  • 33% of Email recipients open emails based on its subject line alone
  • Email Marketing has an ROI of 4300%
Email Marketing is still alive and well!

Email Marketing is still alive and well!

http://www.finapromos.net/ Fina Promotions -TEL 412-523-5185

 

 

Trinkets, Trash, or Treasure? How Should You View Promotional Items?

As I sit down to my computer this morning, (half awake, I might add) to write an article about the usefulness (or lack thereof) of promotional products, I take a sip of java from my favorite mug.

It’s the black one with the stylized “Starbucks Lady” logo etched in white. I love this mug. I pull it out every morning as I immerse myself into my work day. In fact, if this mug is not yet washed (i.e; still in the sink!) I will wash it by hand. That’s how much I LOVE this ceramic mug. Most of us can relate to that one item we pull out of the cupboard first. Two minutes later I picked up an Allied Group, Inc. (one of my clients) logo’d  imprinted pens to take a few notes….Oh, and by the way I  wrote that note on a scratch pad imprinted with a local auto glass company’s logo, phone number and address imprinted at the bottom of each and every page.

So, what’s the point? Okay maybe I don’t automatically think, “Wow! I really must call Allied Group, Starbucks and Ryan’s Auto Glass today and give them tons of business!” More likely I will occasionally have a need for an auto glass repair, SEO work from Allied or need to stock up on Starbucks. BUT WHEN I DO HAVE THE NEED, more than likely my subconscience will lead me to think of those companies whose marketing promo products are laying around my house.

What about you? Look around your house or office after reading this article. How many promotional products do you see? Why do you have them around? Are they useful items? A brand you like being associated with? Is there an emotional connection. Let us know. We’d love to hear from you.

The video below shows some very compelling  statistics on the power of this advertising medium. So, what do YOU think? Trinkets, Trash, or Treasures?

 

http://finapromos.net/ TEL 412-523-5185 /Audrey Gotto

What Social Media Platforms are Best Suited to Your Business?

Wondering which Social Media Platforms your #SmallBiz should focus on? Here is a great infographic to quickly help you decide which one best suits your target audience. Click on “View Original” link at the bottom of this post to help you succeed. FOCUS on the best ones for your brand. Better to be excellent at a few than mediocre on many. -Audrey Gotto, Fina Promotions

How to use The K.I.S.S. Approach with Social Media

How effective is your small business social media strategy? Are you getting the amount of (and quality) followers that you desire? Are your posts engaging and interesting to your audience? As a small business owner, I understand the amount of time and effort that it takes to be effective and efficient is sometimes overwhelming. But, don’t despair if you’re feeling frustrated with your SM results. Get back to basics! Here is a 5 step infographic by MarketingPro.com  to help you get the results you desire. Remember Keep It Simple!

If you need help with social media management feel free to contact me or leave a message in the reply section below.

Regards,

Audrey Gotto

http://www.finapromos.net/  TEL 412-523-5185

 

Use these 5 Simple Steps to be an effective social media manager.

Use these 5 Simple Steps to be an effective social media manager.

How to Build More Followers- #Tweet Like a Pro

Is your #SmallBiz new to Twitter? Are you looking for effective ways to gain followers? Ultimately, the goal of tweeting should be to encourage more engagement and gain more  web traffic-which ultimately leads to better business results.

So how do you get more followers? DO NOT BUY fake followers from the spammers that are trying their best to take over Twitter!  Just follow the 7 quick and easy tips detailed in the infographic below from Sweb Development.

I have also included a link to a 14 item Twitter checklist you can use to audit your own Twitter account.I hope you find it helpful. Please feel free to leave a comment in the “reply” section below. Happy Tweeting!

Audrey Gotto

 

Twitter-checklist

Follow these 7 steps to gain more Twitter followers.

Follow these 7 steps to gain more Twitter followers.

http://www.finapromos.net/    TEL 412-523-5185

 

 

 

 

What I Learned from Mr. Ed about Marketing

"Never speak unless you have something to say." -Mr. Ed

“Never speak unless you have something to say.” -Mr.  Ed

I agree with Mr. Ed, the talking horse in the classic television series. He was famous for saying, “you should never speak unless you have something to say.” He was one smart horse, folks. In fact, from a promotional marketing perspective, his advice is often overlooked by many businesses. After identifying your target audience or group, don’t just “wing it” when it comes to your promotional message. Take the time to create a strong, effective and compelling marketing message or statement right on the promo product you are spending your hard earned marketing dollars to purchase.

When imprinting or customizing a promotional product, business gift, or advertising specialty product, some businesses print or engrave their logo only on that product. This is a waste of valuable marketing “real estate” and can be a missed opportunity. A coffee mug can be imprinted as a “wrap around” design giving you room for a full color process photo of your product or service.  Consider using your maximum imprint area without being cheesy. Granted, not all imprint areas are large enough to accommodate a lengthy tagline. And the type of promotional product you choose may not warrant detailed graphics. But, as you think your promotion through, consider including a strong benefit statement or call to action.

When imprinting promotional products for my company, Fina Promotions, I always try to include the message; “Marketing Services for Small Business and Busy Entrepreneurs.” At the very least, imprint your website address underneath your logo if you can. It generally doesn’t cost any more if you imprint in the same color as your logo or graphic image. It can improve your results dramatically. By adding that one line (tagline, message, or benefit statement), I am informing the target group what I want them to know about my company.

So, Follow Mr. Ed’s Advice and never speak unless you have something to say!

-Audrey Gotto