There’s nothing wrong with doing it all yourself. Some people thrive on that concept. You type A’s out there hear me. But hey! Let’s be realistic here. Social media management can eat up a huge chunk of your time. Here are 7 signs that you should hire or outsource this part of your company marketing.
1. You are posting to your social sites in batches because you forgot when you last scheduled a status update. When I was a newbie in navigating social media, I was guilty as charged. As a rule of thumb, your business should post approximately 3 times per week to Facebook, and certainly no more than once per day. Twitter 4-6 times per day. Your readers will tend to “unlike” your page if they experience overkill with your content, no matter how nifty and awesome it is. Patience and optimization are key components here. Social site managers can analyze and tweak your posts (or create them from scratch) and then post at times and days that your audience is actually online, and in media forms that they enjoy interacting with (ie; videos, contests, surveys, funny pics, memes.) I personally love this part of my job; experimenting with analytical tools and trying to implement new strategies. I have fun with it.
2. You don’t have a blog and have no clue where to begin even though you keep hearing you should have one. Why all the hype about blogging? Two words. Inbound Marketing. What is inbound marketing, exactly? Inbound Marketing is the art and science of educating and attracting your potential customers with content that is so interesting your prospects will want to consume it. Inbound Marketing marries technology (through your website, social media channels and email marketing) with content. Your social media manager can help your business create high quality content in the form of blog posts, website FAQ’s, videos, podcasts or eBooks and then offer it online everywhere your prospects are searching for you. Google loves relevant content! A really good social media manager will help you create high quality content (or point your current content in the right direction) so that potential customers can find you when they are ready to purchase your products or services.
3. “What is an editorial calender,” you ask? Creating and publishing great content can be a lot of work, Editorial calenders help get your business organized! and. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it. A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.
4. You have no consistent branding across all of your social media sites. Each site has a completely different look, color scheme or graphics. You wouldn’t purchase a billboard that has a completely different look, feel and message then the television spot you’re currently running. Then why would you want your company sending mixed messages on different social channels? You wouldn’t. It’s important that your company’s tone, message and image are consistent throughout not just your traditional media outlets, but throughout your entire media ecosystem. A social media manager should help you create graphics that are consistent with your brand image across all of your social sites.
5. You are posting pictures of your pets on your business sights. (Ok, so Charlie is very cute and fluffy, but please try and resist.) Keep it professional. Period.
6. You’re not sure which social media platforms you should focus your time on. Pinterest? Facebook? Instagram? LinkedIn? Google Plus? The right social media manager will ask the right questions, find out where your potential and current clients spend their time online, and find out what is important to them. Most businesses need to focus on only a few social channels, not every social channel available to mankind.
7. You spend hours and hours each day posting.You got more followers. Now what? You have no clue what to do with these followers. Always, always, always ask yourself this question: What is the goal for this social media channel? Yeah, we all want sales. But where in the sales cycle does a particular post or site put my potential and/or current customer? Do you want to drive websites visits? Gather newsletter sign ups? Offer a special or coupon? Get more visitors to our brick and mortar store or sight? Drive awareness to a special event or charity? Social Media folks will craft your posts with these goals in mind and tweak as need be.
Hiring a social media manager full time may be out of the question. Maybe you can’t afford a full-time assistant. Maybe you only need work done occasionally, seasonally or hourly. Outsourcing is a great way to upgrade your social presence from mediocre to professional and effective.
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Feel free to contact me if you need any help or advice with vamping up your online marketing. I’m always happy to help or point you in the right direction.