Why Social Media Marketing is Still King in 2016

via SEO In 2016: What It Means For Your Content Strategy.

I love precise, easy-to-understand  articles that help me stategize my marketing efforts for my small business. To be honest, I do not often find them in the vast sea of “content articles” on the web. However, this morning I read an article written by Jessy Smulski, contributing author for Business2Community that I feel is share worthy. Click on the link at the top of the page to read the full article.

So, research shows us that these four factors are important aspects for SEO in 2016.

  1. Mobile Browsing is Boss.  Stop procrastinating on this. Get your website on par.
  2. Social is Increasingly Important. Yep. Stop thinking Facebook is a waste of your marketing time.
  3. Voice Search is a Game-Changer. People talk to their phones to find you.
  4. “Rich Answers” Are Stealing Thunder. Write your content intelligently.                                                                                                                                                                                                       SEO infographic from LeapFroggr                                   SEOInfographic
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Optimize Your LinkedIn Profile For Maximum Exposure

LinkedIn is a fantastic tool for building our own personal/professional brand (or persona) as well as our company brand image. A well optimized LinkedIn profile will support the “LinkedIn activity” your brand is associated with. Be sure to use key words in your professional bio or that of your business.  This should be the NUMBER ONE item on your list of priorities. Get it right. Experiment with key words until you are sure you are representing yourself and your brand precisely where you want to be found in  the “webisphere.”

I have included a 22 item LinkedIn “checklist” for you to download or print as a free guide to help optimize your entire LinkedIn presence. I hope it is helpful for you. I’m still trying to get through all of the steps, myself!  Please feel free to leave a comment or suggestion in the “reply” section. I’d love to hear from you.

Regards,

Audrey Gotto

Click on the link below

LinkedIn-checklist(1)

 

LinkedInInfographic

 

 

What Social Media Platforms are Best Suited to Your Business?

Wondering which Social Media Platforms your #SmallBiz should focus on? Here is a great infographic to quickly help you decide which one best suits your target audience. Click on “View Original” link at the bottom of this post to help you succeed. FOCUS on the best ones for your brand. Better to be excellent at a few than mediocre on many. -Audrey Gotto, Fina Promotions