Why Gift Giving Should be a Year Round Habit for Your Business

As December approaches, I dread driving anywhere near a mall, restaurant or grocery store.  The mad dash I see as individuals and businesses scrambling around to find the perfect thank you for colleagues,  major clients, employees, and spouses makes my head spin. Though it’s certainly not the only time of year when businesses give gifts, the months of November and December are the most popular times for giving business-related gifts.  Most feel this is a great way to cap off the year and reaffirm how much these relationships mean.

However, I sometimes feel that so many business owners do not take advantage of other less celebrated occasions that would be ideal for gift-giving, making your brand stand out even more in the eyes of your customers and business associates.

Want to stand out more? Business gifts don’t have to just come in December. They can come at any time during the year.

Here are just a few approaches to business gift-giving and showing personal appreciation for your employees and clients at less hectic times of the year.

Throw a Thank You Event

Customer or employee appreciation lunches, dinners or breakfasts can go a long way in establishing a client friendship, trust and one-one-one dialog with you while offering an informal networking atmosphere for your other clients. Providing an unexpected branded promotional gift at that time always evokes a genuine smile of appreciation and gratitude.

Customer-Appreciation-Party-Fina-Promos

Giving gifts to employees is good business too because this is an extra way of telling them that you value the hard work they have put in. Something practical like a golf umbrella or something useful like a canvas laptop case can be a continual reminder that your employees really matter to you. Little morale boosters (like chocolates) can make a difference in the overall workplace attitude, and the occasional gift lets your team know you couldn’t do it without them.

Hand Written Thank You Note or Letter

How long has it been since you last wrote a handwritten letter or card to someone- perhaps a customer or employee? Go on. be honest. Very few people take the time to put pen to paper and express their feelings or appreciation. It’s time-consuming, requires vulnerability and in truth, well, seems a little old-fashioned. Yet, who doesn’t long to receive a handwritten letter or card in the mail? And if you receive one do you open it? Yes, you do.

Thank-You-Note-

Someone took the time to put a  pen in hand and express their personality and thoughts with you and for you. On a personal level, it is delightful. On a professional level, it is both delightful and powerful. Your customers don’t want to feel like you’re always trying to sell them something.

Send thanks by interacting in ways that don’t have a bottom line for your business.

Say Happy Anniversary

Celebrate customers who have been with you for a month…or a year. Pull from a classic and send flowers and chocolate. Try to note any significant anniversaries that their business may be celebrating, like a new office space, 10 years in business, a recent expansion or partnership and give them a shout out on social media.

There are so many bizarre and unique “days” too that you can acknowledge and stand out from the crowd (like National  Spaghetti Day and National Tea Month) These unique days can be accompanied by an appropriate matching branded gift to market your company in a fun and useful way. Check out the 2018 list HERE

Tulip gift

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Bagged Up-The Best Promo Product of 2016

A study from the Advertising Specialty Institute  found that in 2016 promotional bags generated more advertising impressions in the U.S. than any other promotional product. More than pens, calenders, mugs and even the beloved t-shirt.  Although women in the U.S. are much more likely to own a bag than men (57% of women vs. 42% of men)  promotional bags are an excellent way to showcase your business brand, logo or campaign/event message. A logoed branded bag generates over 5,700 impressions on average. That’s a pretty healthy number when considering the cost per impression compared to other advertising medium.

The age group among women most likely to own a logoed bag is 18-24 at 57% (Think college students and young professionals as a target market here.)  49% of senior women,  ages 65 and older are also a great demographic for targeting with a promotional bag. Woman carry things. For everyone it seems. If they consider your company’s logoed bag a good looking and useful item, you can count on residual marketing for a few years at least depending on the material quality and functionality. I remember bags from vendors for years. Estee’ Lauder’s promotional gift bags are some of my favorites. Always well-designed with great quality workmanship. Its interesting to me (and a great lesson) as a marketer that the logo is not always pronounced on the item itself-a blind embossed logo or zipper pull. Minimal real estate is used to create a classy look, yet I remember and even refer to it as my “Estee’ Bag.”

Men too are increasingly aware of the brand value of carrying handsome bags to and from the office, home and travel sites.

“One of the key pieces that any guy can own is a nice leather briefcase,” says Sabine. “A nicely made bag should last generations.”

All types of branded bags are making inroads to once female preferred gift wish lists-laptop bags, backpacks, duffels,  messenger, shopping and travel bags. Corporate Gifts that are most likely to be valued by men are name brand upscale leather bags. Many of our clients at Fina Promos are choosing handsome leather bags as executive gifts, service awards and client thank you gifts. One of the favorite golf outing gifts we provide for The Annual Arnold Palmer Golf outing for Latrobe Hospital is a black leather shoe bag.

According to a recent article on Forbes.com, a recent study found that half of the people working for large organizations in the U.S. would be proud to wear company gear outside of work.   Do not underestimate promoting your company brand to your own employees, as they can have a positive impact spreading goodwill about your organization and company culture.

Read MoneyCNN’s article about why men should own a man bag.

Here is a revealing infographic from the Advertising Specialty Institute

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Promotional Bags are the most popular Promotional Product Item in 2016. Need help creating an effective promotional strategy for 2017?  Sign up for our newsletter and get promo product ideas delivered to your inbox twice monthly.

13 Ways For Your Biz To Think Pink in October

Social Responsibility is a big priority for many companies.  How about yours? Does your team participate in a local “Walk For The Cure” or other fundraiser to show your support for a special cause? Branded products are an important component of any awareness initiative. Why? because pairing your brand’s logo with the cause shows goodwill to your staff and the community. Not to mention the warm and fuzzy feeling we all experience when putting ourselves out there to help others. In honor of National Breast Cancer Awareness Month in October, Fina Promos have put together 13 of our favorite product ideas for showing support. Just click on the PINK SNEAKERS PHOTO to get great ideas.

Branded products help show your company's support for Breast Cancer Awareness Month

Branded products help show your company’s support for Breast Cancer Awareness Month

Please leave a comment below and share how your business has shown social responsibility for the causes that matter to you.

All My Best,

Audrey Gotto-Owner and lover of pink sneakers.

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